Brand news, recognition and showroom updates from DSG Distributors and our sister rep firm, DSG Metro.
Recognition
MSE Audio names DSG Metro its Residential Rep of the Year
Led by industry veteran David Silkin, DSG Metro has driven substantial growth for Phase Technology, dARTS Theater, SolidDrive, SoundTube Entertainment® and Induction Dynamics across metro New York.
MSE Audio names DSG Metro its Residential Rep of the Year
Digital Sales Group Metro (DSG Metro) has been named MSE Audio’s Residential Rep of the Year. Led by David Silkin (also the bassist for the CE Pro All-Star Band), the team has created new opportunities for MSE Audio’s brands throughout the metro New York territory.
“The MSE Audio engineering and marketing teams not only listen to the needs and challenges our integrators face, but they also act on it to bring audio solutions that make installations easier and requires fewer products for the same speaker coverage than other brands in the market. From sound masking to world-class theater solutions, the quality, versatility and innovation of the MSE Audio product lines make it easy for dealers to find the designs, support and products they need to succeed. We love working with these guys!”
— David Silkin, DSG Metro
“Dave and his team are amazing partners with us. DSG Metro continues to grow our brands year over year. Their approach to prioritizing helping their dealers solve the problems they face keeps them actively engaged with our brands. DSG builds new relationships, not just sales.”
— Kate Sipe, Regional Sales Manager, MSE Audio
DSG Metro is one of New York City’s leading manufacturers’ representative firms, carrying recognized audio, video, networking and integration brands across commercial and residential channels. From specification to completion, the team works hands-on so manufacturers and integrators get maximum performance and profit from every system installed.
DSG Metro’s Plainview showroom has grown from a single dARTS demo room into a go-to destination for dealers across the area — with a new private cinema, a video wall for client presentations, and live demos of Phase Technology, Totem, dARTS and Grimani Systems.
If the custom installation industry were a town, Dave Silkin, president of Plainview, N.Y.-based DSG Metro, would be its mayor. Warm to all who enter his showroom, he is quick to entertain with custom installation stories that include a lot of first names of the people whose last names are stamped on your speakers and rack-mount gear. He is also ready to assist any dealer that needs help closing the deal, which was the premise behind his latest showroom upgrade.
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The space, located in a Long Island industrial park, does not get much foot traffic, but integrators know it well, especially since it is only a few doors down from its sister company, DSG Distributors. It started out primarily as a way to demo MSE Audio’s dARTS speaker system, which it still does, but has grown into much more.
“We started selling dARTS in 2014,” says Silkin. “At that time, Ken Hecht and MSE Audio were very generous in taking a leap of faith with us. We painted the walls black, got an inexpensive projector from a friend of ours — as we weren’t selling projectors at that time — and a beautiful acoustically transparent woven screen from Severtson Screens. Ken came out to tune the space, and we managed to make it sound really good.”
A few years later, a Rayva system was added to the space, but that was not a full makeover. That came in early 2023.
Meet the new space
After a short hallway, the first room encountered at DSG Metro serves many purposes, with a large video wall in the back and sample speakers from Totem and Phase Technology placed along the walls. “Phase Technology has been our go-to brand since we started,” says Silkin. “It was the brand that we built DSG Distributors around. Totem is a new line for us, which we picked up at CEDIA Expo. I am completely in awe over them because they can make sleek, beautiful, small speakers sound very large.”
The front demo room: video wall, Totem and Phase Technology speakers, and the original dARTS system.
That room also holds the original dARTS system that used to support the home theater area. “dARTS was built with the purpose of taking the room out of the equation,” Silkin adds. “We know it shouldn’t sound that good in a room like ours — a wide-open space — but it sounds great. That’s going to help people who think they can’t make something sound good in the space they have, so they don’t make the investment.
“That’s our next step with dARTS — to bring people in who say, ‘I’ve got a 14-foot window in the room with cathedral ceilings and wood floors. I’m just going to throw a few speaker pairs in there because it’s going to bounce all over the place anyway.’ With dARTS, we can compensate for all that and can make those rooms sound amazing.”
Near the back of the room is a door that leads to the home theater, along with two racks of Acurus and Aragon amplifiers and processors, among other gear, that power and feed the private cinema.
Inside the private cinema
A walk inside the new home theater reveals a Digital Projection projector that works with the original Severtson screen. The theater seats and wall treatments are supplied by AcousticSmart, and the sound has been upgraded to Grimani Systems.
“I went to the Dolby Mastering Suite in Brooklyn, and Anthony Grimani was there doing the calibration and putting speakers up,” says Silkin. “I’ve been very fortunate to be exposed to a lot of great sound systems, but one thing I always thought was missing was something that had the power of live sound — all the clarity and separation you would expect. When I heard Anthony’s work, I thought, ‘It’s got everything.’
“It makes everything in the room sound like one consistent speaker.”
“Anthony’s ceiling speakers are special because they have his waveguide, which just makes everything in the room sound like one consistent speaker — that the sound is moving around and doesn’t sound like it’s going from one speaker to the next.”
The room features a starry ceiling, which Silkin is a big fan of, so when the speaker setup clashed with the ceiling layout, he found a solution that would make the room sound as good as it looked. “The speakers were 4 inches off the ceiling, and to put a starry ceiling up would interfere with the speaker placement,” he says. “At CEDIA Expo this year, we hooked up with a new vendor and we figured out a way to do a stretch-wall starry ceiling. AcousticSmart built the frame around the whole ceiling and acoustic package and pulled the stretch wall with the lighting fibers pushed through it. The one in my theater is a prototype, but we’ve sold a couple of those, and that’s something that we’re going to be doing going forward because we can use better acoustics and better speakers in the ceiling, as well as on the back walls, and still have the starry ceiling working.”
Making connections
Silkin sees DSG Metro as more than a sales rep firm, serving the regional custom installation industry as well as area builders, architects and designers. “The first reason I opened the showroom is because I wanted a place for my dealers to be able to grow their business without having to make an investment in building their own demo areas,” he says.
“We want to deliver a great job and have the end result be a very happy customer, and that’s what we’ve been able to do,” he continues. “There are dealers who will send their clients to me on Saturday or Sunday, and I will do the sale because I know those guys are busy. Plus, it makes the end users feel like they’re part of something special. And when we do a full theater and are involved in the design, when we come up with a rendering of what the theater will look like we put it up on our video wall so it’s almost in full scale!”
For dealers
Bring your clients to the showroom
Demo theater, distributed audio and architectural speakers with your clients in Plainview — no demo room of your own required.